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Lifestyle
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Moon Juice · Neuro Magnesi-Om
Feel your genius.
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Moon Juice needed to launch Neuro Magnesi-Om into a category that had already decided what magnesium is for: sleep. The job was to move it from nightstand to desk, repositioning magnesium as a nootropic for women who don’t have the time or energy to waste being strung out on cold brew.
Focus isn’t a personality trait, and lack of it isn’t a failing. Focus is being actively stolen: Trillions of dollars are spent every year to fragment your attention, and women feel it as brain fog and distractability (and the urge to scroll to the bottom of the internet).
We positioned Neuro Magnesi-Om not just as a supplement but as the feeling of a free and focused mind. Creative borrowed the confidence of Apple ads from the ‘90s and ‘00s, invoking technology that still promised to make us more capable rather than more consumed. Copy and content centered around flow, clarity, big ideas, and sudden genius—not just the problem and product benefits, but the cognitive freedom and a-ha moments Neuro Magnesi-Om unlocks.
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Moon Juice · SuperYou
Cortisol cooldown.
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SuperYou is Moon Juice’s bestselling stress capsule, loaded with potent + powerful adaptogens at their clinically-studied doses. Soft stress claims weren’t working for the brand; we needed to lean into the symptom-driven and science-driven.
Every body has stress—and everybody’s unstressing rituals look different. Some get in a breathwork class, some get on the couch with a glass of pinot.
Whether you’re a daily meditator or a Housewives binger, everybody can take two capsules a day. We dug into how to recognize high cortisol in real life—crying in the car, dodging scary emails, trying really hard not to snap at the kids—and positioned SuperYou as a stress supplement that meets you where you are.
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